Estonian Association of Designers (EDL) is an association joining and representing Estonian designers; the objective of the association is to support design in the broader sense of the word. The organisation that was founded in 1989 today unites 113 specialists in the field of product, furniture, fashion, textile and graphic design. EDL focuses on the development of professional skills and vocational knowledge of designers. The main purpose of EDL is ensuring the high quality of its members and their respective skills, and their compliance with the code of ethics.
EDL is actively promoting design awareness. We do not regard design merely as a "make-up art" of the substantial world, but instead as a much deeper phenomenon that functions like a bridge between economy and culture, business and people. Seminars and workshops are essential part EDL acivities.
EDL is actively involved in improving the society's awareness of the efficiency of design, it participates in discussions regarding the generation of the Estonian development strategy and creative industry. At the initiative of EDL a project was launched in collaboration with the Ministry of Economic Affairs and Communications and Danish partners aimed at developing and implementing of the design policy. Now the second round of this policy document is under work. By the end of the year 2010 an action plan for design in Estonia will be launched by the Ministry of Economic Affairs and Communications.
EDL is a member of the international roof organisations for design ICSID, BEDA (also board member) and Design For All Europe (EIDD) and DME (Design Management Europe). Networking and exchange of information generates new opportunities for collaboration. EDL has been involved in several international projects.
EDL promotes Estonian design at home and abroad. It has been presented at several exhibitions in Finland, Germany, Denmark, Lithuania; biennials: St Etienne, BIO (Slovenia); and fairs: Maison&Objet, NOW; London 100% Design; Frankfurt, Ambiente; Riga.
Estonian designers have won prizes at international competitions. Estonian Design Prize Bruno is given out every second year.
Since 2006 EDL is organising the Design Night and the culture festival Arts&Lights in Tallinn. This provides opportunities for turning the focus on design and creativity and allows representatives of the creative industry to demonstrate their creations. In 2011 the design night will be one part of an international Innovation Festival IF...which will take place in 6 European Cities.